LifeStyle Index

Readily access anytime to Japanese and Chinese life styles.

• I need some clues to make a hypothesis.
• I need some data to support the proposal due tomorrow.
• I'd like to know more details of the Chinese lifestyle.
• I'd like to know the purchase behavior of Japanese people.
• I don't have time to run a new survey.

The database consists of the survey items localized by country as well as results based on the sample configurations, which reflect the living status of Internet users in each country. With this database you can easily analyze a highly customized consumer profile by country from various angles, such as the consumers' preference in brand products, attributes, values, etc.

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China Data

LifeStyle Index creates a database that especially focuses on the Chinese generation born in the 70's and the 80's who live within major metropolitan areas. The data consists of over 180 items, including frequently use brand names, expenditure patterns, information collection route, interests and preferences. As the database covers a broad range of perspectives, it can provide a precise image of the lifestyle of Chinese consumers in urban areas.

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Japan Data

The database contains data for men and women in Japan aged between 16 and 69. It comprehensively covers the subjects' attribute information and their lifestyle choices such as electronics, consumption goods and/or assets they own, in addition to their purchasing patterns of each product proposed in the "AISAS model".

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