LifeStyle Index Japan is a service which compiles a database, based on Japanese men and women aged 16-69, concerning the subjects' lifestyle such as personal attributes, consumer electronics, consumption goods and financial assets they own and their purchasing patterns. The database also includes the subjects' contact points with the media which follows the purchasing behavior pattern proposed in AISAS theory.
This service enables the user to learn about the lifestyle (purchasing behavior and pattern, etc.) of the subjects for whom the user has formed a hypothesis. It also allows the user to efficiently plan detailed communication and marketing strategies that meet the subjects' purchasing attributes.
*AISAS theory is a marketing model that addresses the consumption and purchasing process of marketing, specifically for e-commerce. It is a theory that consumers' purchasing process consists of 5 steps; "Attention", "Interest", "Search", "Action", and "Share".
