LifeStyle Index is a 24-hour accessible, ASP-type data search service that comprehensively covers the research results concerning consumers' income, expenditures and purchasing behaviors in Asia regions.
Currently, we provide database that seamlessly covers the research results on the lifestyle of Chinese and Japanese consumers, such as about their usage or purchase of beverage, home appliance, mobile phone, media, or automotive based on our original lifestyle survey, localized for each countries. The raw data is carefully examined and cleaned in prior to the creation of this information.
For the China database, we cover the purchase behavior, value, and trend of the core consumer demographics by acquiring data from internet users (male and female) in their 20s and 30s, who reside in the three main cities of China (Beijing, Shanghai, and Guangzhou).
The Japanese database covers internet users (male and female) in Japan of ages between 16 and 69. We make it possible to comprehend the Japanese internet users' lifestyle choices and values based on the data of their purchasing patterns from "Attention" to "Action (purchase)" and the information sharing process after their purchase.