- TOP
- Service
Service
- Segmentaion
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You can choose users of your choice out of over 180 life style survey items and divide them by groups. Placing the group created by this segmentation function as an axis and using other functions enables you to gain a more concrete user image.
- LifeStyle Viewer
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LifeStyle Viewer displays users' special characteristics, such as their basic background,attributions, and other brand products they own, of each segment of the monitors by comparing them to the entirety. The monitors are LSI's registered members who were born in the 70s and the 80s and they were segm ented according to their answers to the questionnaires.
- LifeStyle Contrast
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LifeStyle Contrast displays a specific user image by making comparisons of the multiple segments you have created your own. Maximum of four segments, plus the entirety can be compared to one another. It clarifies the users' attributions by using such segments as "own brand users", "rival brand users" and "would-be purchasers".
- LifeStyle Cluster
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LifeStyle Contrast displays a specific user image by making comparisons of the multiple segments you have created your own. Maximum of four segments, plus the entirety can be compared to one another. It clarifies the users' attributions by using such segments as "own brand users", "rival brand users" and "would-be purchasers".
- LifeStyle Cross
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You have a free access to create a cross tabulation by using the survey items registered on the databa- se of LifeStyle Index.
